In October 2022, I was asked by NCAD if I would like to participate in a programme which provides recent graduates with practical work experience. When paired with a startup mobile app, I was thrilled to be able to redesign everything from the ground up. My client wanted to communicate a very particular message to their customers; the app is an organisational tool that helps people manage every aspect of their lives. I created a brand guideline document to ensure every part of the brand worked in unison. I also generated many mockups to demonstrate my work on the brand, including the logo and wordmark, the website, the app UI, and even office stationery.